Mott & BowShe Has Good Taste
The objective
Encourage purchases by making comfort, fit and versatility relevant to everyday life.
The idea
A fictional street interview turns a gift from a wife into a story about an everyday favorite. Skepticism gives way to discovery, practical benefits and a light, humorous payoff.
What I did
Concept, original script, avatar references and storyboard with ChatGPT. Scenes produced and animated in Abacus AI. Voice, audio, captions and final edit. I kept the character and the jeans consistent while looks and settings changed, so the product stays recognizable.
Project contextCreative test with a fictional AI character and scenario. Not a live campaign or a customer testimonial.